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Quality Agricultural “Jingzhou Model”: Total Output of Crayfish Accounting for Around 30% of China
Updated: 2018-06-25 19:24:42

Drinking vodka while eating crayfish, Chinese crayfish will go out to the Russia for the World Cup in this summer. On May 31, 100 thousand crayfishes from Jingzhou of Hubei Province were transported to Moscow through China-Europe Train, adding rejoice of fans from all over the world during the World Cup. And in China, one out of each three crayfishes is from Jingzhou. Being as the real Kingdom of Crayfish, Jinzhous annual output of crayfish is 290 thousand tons, accounting for around 30% of China.

Crayfish Driving the Big Market of E-Commerce

On the early morning of May 31, the crayfish-rice joint base which is located at the Yuhu Village of Gong an County in Jingzhou of Hubei Province became busy. Farmers from miles around become crowds of transporting crayfishes. Boxes of crayfishes were transported to local collection points. Nearly five hundred kilograms of crayfishes here were delivered to all places of China each day.

A few years ago, the wholesale trading of Jinzhous crayfishes was mostly done at traditional entity markets. Now, crayfishes here realized the online sales when out of water. E-commerce platforms such as JD, Taobao, and Netease all open special channels for Jingzhou to sell crayfishes and expand the sales channels of Jinzhous crayfishes.

In May 2017, the first global Crayfish Restaurant of Tmall was opened in Gui Street of Beijing and Taobao officially launched the e-commerce fight of crayfish sales. Later, JD and Jingzhou Bureau of Agriculture signed the strategic cooperation agreement to co-cultivate the official agricultural product brand Jingchu Flavor of Jingzhou while Jingzhou Fresh will join hands with local brand Story of Fishermen to conduct strategic cooperation.

Along with the accelerating progress of JDs arrangement in Jinzhous crayfish market, Alibaba Group increases its investment rapidly. It is introduced by the marketing expert Wang Jiaoyang of the Big Agriculture Development Division of Countryside Business Department of Ali that, Ali plans to purchase more than 300 thousand jin of crayfishes this year. This April, Taobao Village upgraded its quality controlling and supply chain and exported Jinzhous crayfishes to Russia via cross-border B2C platform Fast Sales Channel to boot Jinzhous crayfishes to go globally.

Along with the increasing popularity of crayfishes, all cities in Jingzhou accelerate their production and level of logistics to meet the demands of the consumption of crayfishes. Jiangling County of Jingzhou promoted the settlement of Hubei Canhu Food Co., Ltd in Yanjiang Industry Park of Jiangling County through investment promotion. This company will invest 200 million to the production and fine processing of crayfish products. At the end of 2017, Jiangling County set up Meijiangshan Logistics Company at the entrance of Baima Temple Town Highway to build the Crayfish Trading Center covering an area of 50 mu. The cargo throughput of crayfishes reaches 5,000 pieces per day.

Building Green Crayfish-Rice Brand

It may be said that to occupy the market of crayfish is equal to “win the world if getting Jingzhou”. However, facing with the high requirements of food safety of the public, Jingzhou sticks to “seek profits via green” in terms of crayfish industry and fully builds the green crayfish brand.

Jingzhou is the main producing area of rice and aquatic products in Hubei Province thus is much of significance in securing the food safety. Since this April, Jingzhou has arranged the planting system of “double water and green” and this system promotes the green development of agriculture and raises the level of food safety by taking green rice and green aquatic products as the gripper.

On March 29, the first national research institute of “double water and green” was officially set up in Huazhong Agricultural University and Jianli County of Jingzhou followed timely to conduct cooperation with Huazhong Agricultural University on industry development of “double water and green”. At present, Jianli County has formulated the standard operating procedure of rice and crayfish ecological health and promoted and applied for the model of ecological planting and rising mode of “rice-crayfish joint production” and “integration technology of crayfish-rice breeding and cultivation” to advance the crayfish-rice industry to intensive development and scale development.

Through many years practices, Shishou has developed three kinds of rice green production modes, namely duck-frog-regeneration rice, colorful rice-duck-frog, and rice-crayfish and applied the integration technology of disease and insect pest control for the full process of rice-duck-frog production, reducing more than 90% of consumption of chemical pesticides. In 2018, the amount ofgreen production demonstration areas of rice +duck +frog built by Shishou will reach 4, covering an overall area of more than 8,550 mu.

Secretary Yang Zhi of Jingzhou Municipal Party Committee said that, to realize the high quality development of agriculture, the relationship between making farmers rich and green development should be well dealt. Being as the enriched industry for ecology and farmers in Jingzhou, the planting system of “double water and green” will be organically combined with targeted poverty alleviation under the strong support of governments at all levels in Jingzhou to increase its farmers’ income.

Jiangling County of Jingzhou transferred nearly 4 thousand mu land to develop the mode of “double water and green” guided by the government with the form of rental, shares, and joint cooperation to co-achieve a comprehensive planting rice area of 160 thousand mu, driving 362 poor families, and each mu increasing more than RMB 3 thousand. Gong’an County set up the industry development foundation of “double water and green” to integrate projects such as high-standard farmland construction project and land treatment project with a capital of more than RMB 300 million, more focusing on the construction of “double water and green” base.

It is said by Deputy Director Bie Shaobo of Jingzhou Bureau of Agriculture that, Jingzhou plans to develop the ecological planting mode of  “double water and green” with an overall area of 4 million mu within three years, realizing a comprehensive output of more than 80 billion and increasing more than RMB 13 billion for farmers.

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