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Big News! Logo, Slogan and Mascot of The Fifth Jingzhou Games Published
Updated: 2018-07-05 14:08:15

Thelogo and mascotof the Fifth Jingzhou Games were published.

Slogan——

Body Up, More Excited!

Logo——


Logo demonstration:

The meaning of the design:

The logo consists of the initial letterof Jingzhou skillfully where the Fifth Jingzhou Games is hosted. At the same time, the design involves the themed elements of “five”, “water of YangtzeRiver”, “holy fame”, and “fighting athlete” of the Fifth Jingzhou Games toembody the feast which is hosted with the new situation of “bravely being multipolarbell wethers and realizing the great revitalization of Jingzhou” and to fullyshow the struggling spirit of Jingzhou people.

The logo consists of bright colors and stylesof drawing to embody the featured charm of spirit and era.

 

Color Tone:

The logo takes “green” as the main toneand “red” as the complementary color. These two colors fully embody the uniqueculture foundation and humanity spirit of the Fifth Jingzhou Games with eracharacteristics and high-level art expressive force and appeal.

Art Aesthetics:

The logo is simple but concise with rich meaning in whole. The design integrates the era characteristics and art features with strong art expressive force.

Mascot——

Design Demonstration:

The mascot of the Fifth Jingzhou Gamestakes “Jingchu Phoenix” as the design element, embodying the geographical culture characteristics of the host city;

The letters, JZ, at the torch on the hand of mascot represents Jingzhou while the flame is the deformation patternof 5, representing “the fifth session”;

The mascot wears sports clothes and runs with torch highly on hand. The running symbolizes the Olympic spirit of higher,faster and better to highlight the theme of the game.

The mascot is with the temperament of healthand sunshine of athlete, representing the characteristics of sports.

Design of Mascot Name

Jingjing is easy to remember and also call up the name of Jingzhou. The whole design is abstract and the simple color ensures the print effect on stuffed toys and promotion materials.

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