According to a source from the Jingzhou Municipal Bureau of AquaticProducts, in a recent activity themed "1,000 Enterprises and 10,000Products Boost Income" during China Farmer Harvest Festival 2019,"Jingzhou Crayfish" has stood out from nearly 10,000 branded productsin the country, to be named the "Most Popular Agricultural Product"alongside the other 69 local specialties.

In recent years, the Jingzhou Municipal People's Government has sped upthe brand building of Jingzhou's crayfish industry, enhanced brand influence inways such as industry-based poverty alleviation, marketing and crayfish productstandard building, developed processing brands, catering brands, fresh brands,tourism brands and cultural brands in parallel, and made great efforts to buildthe crayfish brand of Jingzhou with processing brands as the focus, cateringbrands as the penetrating point, tourism brands and cultural brands as the supplement.In 2019, Jingzhou registered a rice-crayfish co-culture area of 2.54 million muand is expected to achieve a crayfish yield of 350,000 tons, accounting for 50percent of Hubei's total culture area and 30 percent of China's total crayfishyield.

Hosted by the Chinese Agri-produce Marketing Association and ChineseCountryside magazine, the activity collected nearly 10,000 regionalagricultural product brands, including public brands, enterprise brands andproduct brands, and put on display some quality and brand-name products.