Since the outbreak of Covid-19, Guangdong and Hainan have acted promptly by sending medical teams and delivering living supplies to Jingzhou. Meanwhile, Jingzhou Media Group (JMG) swiftly contacted media in Guangdong and Hainan, and started phone connection, video sharing and network interaction, to instantly transmit pictures and voices in Jingzhou to Guangdong and Hainan, show the situation of the three provinces' joint efforts to fight the epidemic in real time, boost their morale to fight the epidemic and pool tremendous positive energy against the epidemic.
On the early morning of January 28, the first Hainan medical team comprising 147 medical experts and managers headed to Jingzhou. On February 11, Guangdong's first 108 medical workers aiding Jingzhou arrived in Jingzhou. To offer the people in Guangdong and Hainan a better knowledge of the working conditions of the medical teams, JMG transmitted pictures to Hainan TV, Sansha TV, GZBN, Zhuhai TV and other media institutions, and these pictures were broadcast on key programs such as Hainan News.
Meanwhile, media institutions in Hainan and Guangdong instantly transmitted first-hand information acquired locally to JMG to make Jingzhou people feel the deep feelings of the people in Hainan and Guangdong at the earliest possible time.
Apart from traditional media footage sharing, JMG interacted with radio and television media in Hainan and Guangdong via new media. Tang Tianxi, a hostess at JMG, talked to Hainan media on the air, attracting over 4.255 million viewers on Tik Tok.
By the night of February 18, 12 radio and television stations in Guangzhou, Shenzhen, Zhuhai, Shaoguan, Meizhou, Zhanjiang and other cities of Guangdong had broadcast 33 press releases from JMG; Hainan TV, Sansha TV and HKBTV had broadcast a dozen press releases from JMG; Zhuhai TV New Media, Sansha TV New Media and HKBTV Convergence Media had joined JMG's hostess live on the air many times, to provoke heated interactions among internet users and pool tremendous strengths to fight the epidemic.