Following the "Zhu & Li" public live streaming show for Hubei, internet slang terms like "I will gain weight for Hubei", "I did not risk my life for Hubei, but joined a group buy for Hubei" and "No more duck" have recently gone viral. Nationwide support to Hubei have greatly benefited Hubei enterprises and thoroughly activated their core power.

As an enterprise involved in the public benefit activity themed "Thank you for buying for Hubei", Hubei Xiaohu-Duck Food Co., Ltd. (Xiaohu-Duck) changed dramatically. Its orders and average daily online sales soared more than ten fold, the workshop got into full swing, and workers worked two shifts for 24 hours a day. The number of customer service staff increased threefold, the volume of communication with customers increased 50-fold and shipments increased tenfold. The company was fortunate to join the activity, said a head of e-commerce at Xiaohu-Duck. He thanked all walks of life for helping sell Hubei's agricultural and sideline products in the hardest time. With the successful experience, we will seize the opportunity to get on track as early as possible.

Through the activity, Hubei's enterprises have fast switched to the innovative marketing model of live streaming. In the new situation, exploring and changing marketing models has become an inevitable choice for enterprises to find new ways out.