As agricultural products remain unsold,Hubei Huagui Food Group, supported by the Honghu municipal government, promotesthe sales through live streaming, aiming to explore the drinks market throughproduct innovation, expand marketing channels, and make all-out efforts to turncrises to opportunities.

The journalist visited the workshop ofthe company, in which two standardization assembly lines were in full swing,and workers were busy loading goods. An executive introduced that the SpringFestival could have been the peak season for the company, but the COVID-19pandemic caused the cancellation of many orders, the overstocking of products,and the failure to resume work.

In order to help enterprises with workand production resumption, the Honghu municipal government organized amatch-making meeting. At the event, Hubei Huagui Food Group and Hubei Banksigned an agreement, with the amount of credit of up to 24 million yuan. Thishas addressed the company's financial problem, enabling it to resume work andproduction very soon. While taking measures in epidemic prevention and control,the company is accelerating production, and promoting online and offline sales,so as to increase sales.

Lotus series products, such as lotusrootlet, are featured products of Hubei Huagui Food Group. To further meet themarket demand, the company has developed hawthorn lotus leaf tea, whose salesare growing through online marketing. So far, the company, with the workresumption rate of 100%, can produce 1.4 million cans of various kinds ofdrinks each day.