Li Jingqin, County Magistrate of Jiangling county walked into the studio of “Sanhu Yellow PeachLarge-Scale Public Benefit Peasant Support Live Broadcasting” event on the evening of August 5, and recommended Sanhu yellow peach to numerous netizens,which attracted approx. 100,000 fans to watch online.

During the live broadcasting event, Li Jingqin, County Magistrate of Jiangling County introduced characteristics of “yellow, big, round, sweet, crispy and aromatic”Sanhu yellow peach as well as its high nutritional value, and tasted it at the site, which yielded great effect.

Li Jingqin also had dual-screen interactions with e-commerce platforms and media of the two provinces of Guangdong and Hainan for promotion of Sanhu yellow peaches. According to Li Jingqin, at the most difficult time Jingzhou’s fight against the outbreak, Jingzhou-aid medical teams of the two provinces of Guangdong and Hainan traveled a thousand miles to support Jingzhou regardless of wind and snow. Now Sanhu peaches are ripe, media of the two provinces of Guangdong and Hainan interact with Jingzhou again to promote sales of its agricultural products.

It’s learned that Sanhu yellow peaches yielded less this year due to impact of the rains, the total output was over 5 million kilograms, and huge amount of quality yellow peaches needed to be picked, transported and distributed rapidly against time. JingzhouRadio and TV Station and Jingzhou Media Group jointly initiated public benefitpeasant support live broadcasting event to help fruit growers solving difficulties and increasing income.

Upon opening of orchard of Sanhu yellow peaches on August 1, “JingProcurement”program of Jingzhou Radio and TV Station had interactions with different major e-commerce platforms and media in Guangdong and Hainan during livebroadcasting, and Jingzhou’s platform held over 20 live broadcasts simultaneously.Sanhu yellow peaches were sold out through media promotion.