To promote the high-quality development of the Yangtze River Economic Belt and demonstrate the results of the great protection of the Yangtze River, Shashi Yangmatou Cultural & Creative Art Festival, hosted by Jingzhou Municipal Urban Development Holding Group Co., Ltd., organized by Hubei Shashi Yangmatou Cultural & Creative Park Investment and Construction Co., Ltd., will run from April 25 to May 5.

In the opening day, the Opening Ceremony of "Beautiful Jing River Eco-Civilization Exhibition Hall" & "Keeping the Smile of the Yangtze River" Animation Premiere, the Founding Ceremony of Jingzhou Foundation for Great Protection of the Yangtze River, the Exhibition on Specimens of Protected Organisms in the Yangtze River, the Lecture on Great Protection of the Yangtze River and other activities will be held under the theme of "Great Yangtze River, Beautiful Jing River". Cultural & creative products will be displayed for charity sales, with all earnings donated for the great protection of the Yangtze River.

A variety of activities, including Thematic Wedding Dress Show, Chinese Comic & Cartoon Fair and Shashi Old Article Culture Exhibition, will be presented during the festival. Over 30 popular restaurants in Jingzhou will be invited into a featured snack street to serve local snacks.

Tourists can also participate in "Shashi Yangmatou Cultural & Creative Art Festival-Tik Tok Contest". By filming and publishing short videos on Tik Tok under the topic of "Shashi Yangmatou Cultural & Creative Art Festival", and selecting the location-"Shashi Yangmatou Cultural & Creative Park", you will have a chance to get a gift pack worth 10,000 yuan. 

With an investment of 1.658 billion yuan from Hubei Shashi Yangmatou Cultural & Creative Park Investment and Construction Co., Ltd., Shashi Yangmatou Cultural & Creative Park is positioned as "Ancient Commercial Port, Dynamic New Parlor", and based on the time-honored history, culture and historical sites of Shashi Port. With an architectural style of "the Republic of Chinese + industry", in a modern way, abandoned historical buildings, including the cotton packing factory, Anliying Company, Jardine Matheson, the waiting lounge and the factory of Power28, were renovated with enhanced functions, to develop the port area into a city parlor integrating the functions of cultural presentation, leisure & recreation, delicacies, business talk, creative workshop, cultural & creative retail, riverside tour, exercise & fitness, cultural & creative office, and science education, research and study. Featuring Shashi's commercial port culture and industrial culture, the park will add new vitality and new highlights to Jingzhou's culture & tourism market.