It is most important to have fun in travel, but tourists are often at their wits' end as to what they should take to their relatives and friends. A few cultural & creative products coming into Jingzhou's culture & tourism market during the May Day holiday made tourists enjoy the fun of life and experience the charm of Jingzhou's profound culture.

The silk fabrics in the Mashan No. 1 Chu tomb, the most, best-preserved, finest and most sophisticated Warring States silk fabrics ever unearthed, are hailed as a treasure house of silk in ancient China.

Based on the profound culture of Jingzhou Museum, Jingzhou Jingbo Hongchu Cultural Communication Co., Ltd. has kept renovating culture & tourism products, and launched scarf, sachet and bookmark series featuring phoenix patterns of silk fabrics unearthed from Chu tombs in the Warring States period. It is pleasant and unusual to take away such exquisite gifts after experiencing Jingchu culture and appreciating delicate cultural items in the Mashan No. 1 Chu tomb.

Yellow Crane Tower ice cream launched by Wuhan early this year drew great attention. Actually Jingzhou is developing a similar ice cream product featuring the pattern of drums with a tiger-shaped base and a phoenix-shaped frame, which will soon be launched into the market.

With the prosperity of the cultural & creative industry, Jingzhou's cultural & creative enterprises have tapped the cultural connotation of Jingzhou, initially formed the brand of "Jingzhou Culture & Creativity" and developed a number of fine cultural & creative products characteristic of Jingchu culture. Particularly, the "Jing Charm, Chu Verve" Chinese-style series enjoys great popularity among young people and tourists.