Hubei will carry out a campaign of upgrading Class A scenic spots and benefiting tourists from June 7 to December 31. 236 scenic spots in Hubei released incentive and preferential measures. In Jingzhou, 8 scenic spots offered ticket discounts and 4 offered discounts for secondary consumption.

Jingzhou's scenic spot ticket discounts: from June 7 to September 30, any tourist arriving in Jingzhou by air may enjoy a 50% discount for a tour around Jingzhou Ancient City Historical and Cultural Tourism Area (including Binyang Tower, Former Residence of Zhang Juzheng, Temple of Guan Yu, around-city tour bus and painted pleasure boat); from June 1 to 9, any tourist buying a pre-sold ticket to Jingzhou Ocean World Water Park may enjoy a 50% discount; from June 12 to December 31, any visitor to Space Exploration Center IX may enjoy a 50% ticket discount. Besides, from June to December 31, any tourist making a reservation on the "Travel in Hubei" App will stand a chance of getting free tickets to scenic spots like Binyang Tower, Songzi Weishui, Chu King's Mausoleum, Xiaomeisha Aquarium and Honghu Yuexi Peninsula International Spa Resort.

Discounts for secondary consumption: ticket discounts for events such as Water Park Electronic Music Festival, Bikini Electronic Music Show and Circus Carnival; room discounts for Quchihe Hot Spring Resort; and coupons for tickets to Xiaomeisha Aquarium in Jingzhou Ocean World.