On November 27, 86 characteristic agricultural products enterprises in Jingzhou went to Wuhan to participate in the first Hubei Agricultural Expo (HAE) lasting for three days. Vice Mayor Li Gan came to the Jingzhou exhibition area and encouraged exhibitors to take the opportunity to promote the Jingzhou delicacy and brands more widely.

Covering an area of over 60,000 square meters, about 1,600 enterprises and institutions exhibited at 2021 HAE. The expo consists of Rural Revitalization Pavilion, Digital Countryside and Inclusive Finance Pavilion, Agricultural Industry Chain Pavilion, Agricultural Equipment and Xinjiang Naan Industry Pavilion, as well as Modern Agricultural Achievement Area, Brother Provinces Exhibition Area and Chu Cuisine Exhibition Area.

Covering an exhibition area of 540 square meters, themed on "the former capital of Chu, the fragrance of Jingzhou", Jingzhou exhibition area is divided into three parts: agricultural products exhibition and sales, rural revitalization achievements display, Jingchu intangible cultural heritage exhibition and performance. Jingzhou set up six booths in county and urban areas to exhibit unique Jingzhou folk skills such as Chu embroidery, so as to increase the atmosphere and experience on site. On the first day of the event, specialties such as Jingsha fish cake, Jiangling golden chrysanthemum, Gong’an beef and Songzi citrus attracted the public and businesses to taste and discuss related matters.