Recently, after inspection and evaluation organized by the Provincial Department of Culture and Tourism and the Provincial Development and Reform Commission, six units were identified as tourism and leisure blocks in Hubei Province. The Shashi Yang Pier Historical and Cultural District in Jingzhou City is listed among them.
The characteristic commercial street of Shashi Yang Pier Cultural and Creative Park is 2000 meters long along the total bank line of Jingjiang River. The main street is east-west, and the front line runs through historical and cultural blocks with the theme of the Republic of China, leisure and entertainment shopping blocks with the theme of industrial sites, and outdoor recreation and experience blocks with the theme of cultural parks.
The main business forms of the commercial street are tourism and leisure, featured catering, commercial retail, entertainment and performing arts, exhibition, children's recreation, outdoor camping, sports and fitness, cultural and creative intangible cultural heritage, etc.The street has formed a commercial pattern integrating food, housing, tourism, entertainment and shopping.
In order to provide citizens and tourists with a convenient and comfortable leisure environment, the park has made great efforts in the construction of facilities. At present, 89 enterprises and merchants have settled in the characteristic commercial district, creating employment for 1,018 people and achieving operating income of 280 million yuan in 2022. The park insists on holding conferences, exhibitions, and events as its starting point, and uses activities to attract traffic and detonate the night economy. It has basically realized that there are activities every week, activities every day during festivals, and multiple activities day and night during major festivals.
Shashi Yang Pier Cultural and Creative Park will continue to optimize the protection and revitalization of historical and cultural blocks, rely on its own cultural tourism resource advantages, improve the riverside coastline, effectively integrate resources, and build leisure tourist blocks, riverside light shows, and immersive exhibition halls , cruise ship sightseeing as the highlight of the Jingjiang style belt night tour economic boutique project framework, striving to create a "national night cultural tourism consumption gathering area" and "national leisure tourism block", launch the Jingzhou cultural tourism brand, improve the city's cultural quality, and become Jingzhou cultural tourism A new highlight in the tourism industry.