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12 Jingzhou Companies Sign over 40 Intent Purchase Contracts in 4th China International Consumer Products Expo, with Purchase Amount Exceeding RMB 36 Million
Updated: 2024-04-22 08:45:08

The six-day China International Consumer Products Expo wrapped up in Haikou, Hainan Province on April 18, which has been attended by 12 Jingzhou companies aiming at displaying Jingzhou's "high-quality, deep processed, excellent and special" consumer products. More than 40 intent purchase contracts were signed through special matchmaking meeting and on-site negotiation, with the purchase amount exceeding RMB 36 million.

Visitors were highly impressed by Jingzhou’s excellent consumer products during the Expo. Hubei Midea Refrigerator Co., Ltd. launched the COLMO series refrigerator featuring with AI antipurine technology, light quantum enrichment technology, and super-ecological enrichment technology, starting a new chapter of "enjoying a healthy and reasonable diet", and gaining popularity from consumers at home and abroad. Hubei Huagui Food Co., Ltd. displayed their series products made of ecological materials, including lotus root soup, lotus sprout, lotus root strips, and wild lotus juice. The pickled lotus sprout had a sour and refreshing taste while the wild lotus juice was sweet but sickly, attracting a great many of visitors to enjoy and buy, and winning unanimous praise from the participants of the fair.

A special promotion meeting for Chu cuisine themed “Jingzhou’s Featured Tasty Cuisine” was held during the fair. Zheng Weiyou, a chief expert on aquatic product from Jingzhou, introduced Jingzhou's aquatic products and a series of featured aquatic Chu dishes, such as Jingsha-Style Braised Turtle, Jingzhou Fish Cake, and Deep Fried Eel, and invited enterprises in all sectors to make full use of the best quality ingredients, jointly foster the prosperity of Chu cuisine, and bring Jingzhou cuisine to the global market.

Thanks to the implementation of the "Five Major Projects" in recent years, Jingzhou has developed a full-chain freshwater fishery industry system, with the output of freshwater products ranking first in China, building a reputation of “Freshwater Fishing Capital of Central China" and "Capital of Freshwater Products Pre-made Dishes in China". Jingzhou, as the birthplace of Chu cuisine, has carried hundreds of featured dishes and delicacies, symbolized by national geographical indication products such as Jingzhou Fish Cake, receiving the title of "Landmark City of Chu Cuisine in China” in 2023.

An official from Jingzhou Municipal Commerce Bureau said that this year's Consumer Products Expo yielded substantial results for Jingzhou. The batches of agreements on purchasing and cooperation will bring Jingzhou and Jingzhou's excellent consumer products to the global market. Through attending the Expo, companies not only came back with orders and new market opportunities, but also enlarged Jingzhou's "circle of friends" and promoted Jingzhou’s high-level opening up to the outside world.

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